The $7 Playbook
Make them
choose you.
The $7 playbook that answers the one question quietly stopping people from buying.
Send me the playbook →There's one question every single one of your customers is silently asking before they hand over their money.
Why would I
choose you?
Not why is your product good. Not why is your service nice. Not why are you a lovely person on Instagram. Why would they choose you — over the other 47 people doing something that looks almost identical from the outside?
If you've been wondering why followers don't convert. Why people open every email but never buy. Why your launches keep landing softer than you want. Why nice strangers keep saying "I love what you do!" and then disappearing — it's because you haven't answered that question. Loud enough, often enough, in the right places.
Yet.
This playbook changes that. In one sitting. For $7.
More content was never the answer.
Posting more won't do it. Neither will posting less, switching to reels, learning TikTok, or hiring someone to write your captions. You've probably tried half of that already.
People can't see why you — so they pick someone else.
The five things that make someone choose one business over another — and the order they decide in — are nowhere in your marketing right now.
Here's the kind bit: nobody ever sat you down and named those five things. You couldn't have known. Now you will.
This playbook is the five things. In one sitting. With every fillable page printed properly, so you can actually do the work instead of read about doing the work.
A 45-page fillable playbook.
Print it. Prop it open on the kitchen table. Work through it in one afternoon. Or fill it in on screen if your printer's broken (it's everyone's printer).
By the last page, you'll have:
- Your numbers — what you need to sell, and what to charge, to actually pay yourself.
- Your message — the words that make a stranger stop and think "that's exactly what I need."
- Your price — set so it covers your costs and pays you properly.
- Your buying experience — audited, so saying yes to you is easy.
- Your visibility plan — what to post, where, and how to balance it so it actually sells.
- A one-page marketing plan — the kind you stick on the fridge and actually use.
It's the opposite of every PDF you bought, didn't open, and lied to yourself about reading.
Women running real businesses.
Not "founders." Not "entrepreneurs in the making." Real businesses. You might be a maker, an online store, a service provider, a local shopfront — candles, coaching, photography, hair, a café, something nobody's done before. Three months in, or three years, and going "why is this so hard."
If your business is small enough to feel like it depends on you — this is for you. Service-based. Product-based. Online. Local. Every section has examples for both.
Who it's not for:
- Agencies of 10+.
- Businesses doing $1M+/year already (you don't need this — you need ops).
- People who want shortcuts (this is the work, not the cheat code).
The five foundations — and the order they decide in.
Your Numbers
Five minutes with a calculator and the guessing is over. You'll know what you need to sell — this week, this month, this year — to actually pay yourself. A real target, instead of hoping.
What You Offer
You know what you sell. This is how you say it so it lands — the words that make a stranger stop, get it in three seconds, and think "that's exactly what I need."
Your Price
Nobody ever teaches you how to price your products or services — so most of us guess, and quietly undercharge. You'll set a price that covers your costs, pays you properly, and leaves something over to grow on.
How They Buy
Someone can want what you sell and still not buy — because buying from you was a little too hard. You'll walk your own buying journey like a stranger and clear away every reason to give up.
Your Visibility
Your content really has three jobs — getting you found, getting you trusted, and getting you paid. Most of us pour everything into one and forget the others. You'll get the balance right, on the channels that actually suit you.
Your Brand
This is where it all adds up. Once the first five are sorted, your brand stops being a logo or a colour palette — it becomes the reason someone chooses you over the business that looks just like yours.
Plus the toolkit
Score yourself /5 on each foundation. Your lowest score shows exactly what to work on first to become the one they choose.
Three sentences, one pricing line, one channel, one offer. Fits on a fridge magnet.
Four weeks, four focuses — Get Clear, Get Strategic, Get Visible, Get Chosen. One step at a time, so you actually do it.
Bio formulas, DM replies, the sell post, the price defence, seven reel hooks.
50 online, 50 offline. Actual guerrilla moves that work without a budget.
Four pages, four questions each. Five minutes with a coffee on a Sunday.
What women say about working with Jo.
I've been consistently blown away by the quality, quantity and care Jo puts into every training. She's so knowledgeable and friendly, and she makes marketing approachable and doable. I've been raving about it to my business friends — it's extraordinary value for how accessible and actionable it is.
A company asked me to fill in a whole questionnaire about my business — tone, my ideal clients, all of it — and thanks to the work we've done in here, I knew every answer. Same with new flyers and business cards: I just handed over my fonts and colour codes. It's so nice to actually know my brand.
Thanks to Jo's help with my logos and palette, I've finally captured my brand's vibe — in a far more sophisticated way. I wanted a holiday, beach-club feel and Jo made it happen. I've come leaps and bounds, and it feels so much more professional. THANK YOU for taking my brand to the next level.
After the playbook, you'll have:
- A real sales target — what to sell, and what to charge, to finally pay yourself.
- Your message in plain words — so people instantly get what you do.
- A buying experience that's easy to say yes to.
- One clear next move — the foundation to work on first to become the obvious choice.
All of it distilled onto a one-page marketing plan you'll actually use.
Seven dollars, and a real guarantee.
This is a playbook — not a course, not a $700 program you'll feel guilty for never finishing. It's $7 so the only thing between you and the work is opening it.
And the guarantee is simple: work through it, and if it doesn't give you a genuine aha moment — something that changes how you see your marketing — email me and I'll give you your money back.
What this is not:
- Not a course. No videos, no Facebook group, no live call.
- Not a membership. You buy it once, it's yours.
- Not an AI-generated PDF. A 45-page fillable workbook — written by me, designed properly, built to be worked through.
- Not for everyone. If you want someone to tell you to post 17 reels a week, that's not what's inside.
Hi, I'm Jo.
I run That Marketing Club.
I've been in marketing for twenty years, and running my own business for the last ten. That whole time I've taught small businesses how to market themselves — product, service, online, local. Most marketing advice out there is written for businesses that look nothing like yours: big agencies, funded startups, people selling $2k programs to a giant audience.
That's not who I teach. I teach the person building the business they actually want — whatever shape that takes. The candle maker. The hairdresser with her own chair. The online store run from the kitchen table. The mum a few months off going full-time.
I've made every mistake in this playbook. Mispriced. Posted for engagement that never turned into sales. Built a brand that looked lovely and sold nothing.
This is the playbook I wish I'd had a decade ago.
Questions, answered.
Can I print it?
Will it work for a product business?
I'm just starting. Is this too advanced?
I've been running 5+ years. Is this too basic?
What if I don't like it?
When do I get it?
Is it filled in for me, or fillable?
The playbook only works if you open it.
There's no version of this where you buy it, leave it in your inbox, and mysteriously become the obvious choice by Thursday.
If you're going to buy it — open it tonight. Start with your numbers. Five minutes in, something clicks. If you're not going to open it, don't buy it. Genuinely. Save the $7.
If you are — let's make them choose you.