The Barbie Marketing team nailed it: here's how you can too...

The Barbie Movie marketing team absolutely nailed every aspect to promote the movie. So how can you reverse engineer it for your business? Keep reading 👀 

👉🏼 They knew absolutely everything about their target market and how to speak to them. The Barbie marketing team understood us so deeply that they connected with us on an emotional level. Then for a double whammy,  not only did we get excited, we created our own hype through word of mouth marketing and using their brand hashtag #barbiethemovie

What can you do? Create your own customer avatars and understand every intricate detail about them.

👉🏼 They had a clearly defined brand strategy. If you saw a certain shade of pink, you knew immediately it was for Barbie (and let’s not forget to mention the worldwide shortage of pink paint!!). No matter what marketing touch point, you could always recall the Barbie brand. 

What can you do? Develop a brand strategy, and create consistent branding so that no matter where your brand is found (online, socials etc), it’s always recognisable as your brand. That means consistent fonts and colours.

👉🏼They leveraged partnerships and influencers, which meant they were able to reach more people through other marketing channels.

What can you do? Collaborate, collaborate, collaborate!!! Find aligned businesses for cross promotions on your socials or mailing lists. Utilise brand reps, affiliates or influencers and tap into their audience. Some of our most known brands grew from a strong collaboration and influencer strategies. 

👉🏼 They used more than one platform. They didn’t just show up on Instagram. No, no, they leveraged different social media platforms with the same handle @barbiethemovie on TikTok, Facebook and Insta.

What can you do? Grab your handle on other platforms and cross promote. Use a scheduling tool like @PlannThat or @Metricool and share your content to other channels at once. 

👉🏼 They warmed up their audience. This is a biggie. They didn’t just open up the box office one day and announce ‘the Barbie movie is now here’. Nooooo, they took us on one hell of a journey so we could connect with the story and be teased and excited for more drip fed content. That lead time is what made them billions at the box office on opening weekend. And this is why some brands have massive launches!

What can you do? If you’re in the early stages of your business, or you’re about to introduce a new offer or product: LET YOUR AUDIENCE KNOW! Take them along for the journey and behind the curtain. It’s this type of content that builds connection and trust, giving you a higher chance at a successful launch. Don’t be scared that your product or offer is going to be stolen, no one can be you.

If you want to dive deeper into each of these topics, then you need to be inside my club, the Marketing Amplifier. Join the waistlist